hibu Omaha shares SEM insights

What is Search Engine Marketing (SEM)?

SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.

How does SEM work?

SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.
When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.

hibu Omaha offers two Webreach products designed to fit your specific business needs.

Key benefits:

• Fully managed pay-per-click SEM campaigns
• Certified SEM specialists with extensive experience
• Full campaign transparency - easily track your ROI
• 24/7 access to our online WebReach report center
• Tracking of clicks, calls*, emails and page actions
• Campaigns built specifically for your business
• Optimization of campaigns on a regular basis
• Saves valuable time and resources for you and your company

For More Information Please Contact Bob Musilek Digital Marketing Specialist at hibu Omaha.

email: robert.musilek@hibu.com

Letter to the Editor of hibu Omaha Magazine

Hello Chip-


I received my first issue of Legacy Lakeside Life today, and I wanted to let you know I enjoyed it.  I think your magazine will be a welcome addition to most mailboxes in the area, as we don't really have a neighborhood magazine that isn't just advertisements (the suburban something or other comes to mind).  I live in Pacific Pointe and I am a dermatologist in Omaha.  I have a story idea for you- the month of May is skin cancer awareness month, and we hold a free skin cancer screening as well as a melanoma walk to raise money for melanoma research.  You could write an article about sun protection with spring and summer coming up, and I would be happy to provide you with information, statistics or an interview.  As part of the Nebraska Dermatology Society, I am also going to high schools to talk to teenage girls about how to protect their skin and avoid tanning beds.  We are trying to get a tanning bed bill passed in the Nebraska Legislature as well, and you could cover that.  Just an idea, let me know if you want to pursue it.

PS- how much is advertising in your magazine?

Thanks,

Contact the editor Chip Olsen legacylakeside@hibu.com

For sales information call 402.597.9933

hibu Omaha launches a NEW community magazine!

The new Legacy / Lakeside publication from hibu Omaha is geared up to bring you the current content

that matters to your local community.

The hibu Omaha magazine is another way of connecting consumers with the information they

are seeking.

In each and every issue, we will bring you the content that matters

from community and school news, home and business news, a

community calendar, and advertising with some great offers from

area businesses. The great part is, you get to help determine the

content…by submitting photos and articles that are most relevant

to your friends, family, and neighborhood.

The new hibu Omaha community publication that is all local… and all for you! Submit your ideas to legacylakeside@hibu.com