Local Search Insights & Information

Wednesday, July 20, 2016

Saturday, March 23, 2013

hibu Omaha shares SEM insights


What is Search Engine Marketing (SEM)?

SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.

How does SEM work?

SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.
When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.

hibu Omaha offers two Webreach products designed to fit your specific business needs.

Key benefits:
  • Fully managed pay-per-click SEM campaigns
  • Certified SEM specialists with extensive experience
  • Full campaign transparency - easily track your ROI
  • 24/7 access to our online WebReach report center
  • Tracking of clicks, calls*, emails and page actions
  • Campaigns built specifically for your business
  • Optimization of campaigns on a regular basis
  • Saves valuable time and resources for you and your company
For More Information Please Contact Bob Musilek Digital Marketing Specialist at hibu Omaha.

email: robert.musilek@hibu.com

Thursday, March 7, 2013

Letter to the Editor of hibu Omaha Magazine

Hello Chip-


I received my first issue of Legacy Lakeside Life today, and I wanted to let you know I enjoyed it.  I think your magazine will be a welcome addition to most mailboxes in the area, as we don't really have a neighborhood magazine that isn't just advertisements (the suburban something or other comes to mind).  I live in Pacific Pointe and I am a dermatologist in Omaha.  I have a story idea for you- the month of May is skin cancer awareness month, and we hold a free skin cancer screening as well as a melanoma walk to raise money for melanoma research.  You could write an article about sun protection with spring and summer coming up, and I would be happy to provide you with information, statistics or an interview.  As part of the Nebraska Dermatology Society, I am also going to high schools to talk to teenage girls about how to protect their skin and avoid tanning beds.  We are trying to get a tanning bed bill passed in the Nebraska Legislature as well, and you could cover that.  Just an idea, let me know if you want to pursue it.

PS- how much is advertising in your magazine?

Thanks,

Contact the editor Chip Olsen legacylakeside@hibu.com

For sales information call 402.597.9933


Sunday, March 3, 2013

hibu Omaha launches a NEW community magazine!



The new Legacy / Lakeside publication from hibu Omaha is geared up to bring you the current content
that matters to your local community.
The hibu Omaha magazine is another way of connecting consumers with the information they
are seeking.
In each and every issue, we will bring you the content that matters
from community and school news, home and business news, a
community calendar, and advertising with some great offers from
area businesses. The great part is, you get to help determine the
content…by submitting photos and articles that are most relevant
to your friends, family, and neighborhood.
The new hibu Omaha community publication that is all local… and all for you! Submit your ideas to legacylakeside@hibu.com

Wednesday, February 20, 2013

Bob Musilek of hibu Omaha Talks Websites...

What does your website say about you?

hibu Omaha professionally-built, search engine-optimized websites are customized to target your specific audience and effectively establish your online presence. From a basic 1-page package to a 20-page website that includes a photo gallery and custom forms, hibu is poised to support your website needs as your business grows. hibu offers support and assistance to ensure your website resonates with your customer base, and confidence in knowing that an established, trusted brand is managing your most important online presence.
All website packages include unlimited modification support, submissions to search engines and access to site statistics. Choose a package that's right for you:

 

hibu Omaha 1-Page Package

  • Includes one web page
  • Up to 3 images

hibu Omaha 5-Page Package

  • Includes up to 5 web pages
  • Up to 10 images

hibu Omaha 10-Page Package

  • Includes up to 10 web pages
  • Up to 25 images
  • Custom Form
  • Photo Gallery

hibu Omaha 20-Page Package

  • Includes up to 20 web pages
  • Up to 50 images
  • Custom Form
  • Photo Gallery

Monday, February 11, 2013

Hibu Omaha Offers Digital Services to SMB's

 Bob Musilek gives a quick run down of  Hibu Omaha's digital services.
- Website production
Hibu Omaha can help to give SMBs a professional presence online with tailored website creation and management service.
The 322,000 live websites we have built act as a shopfront to everything our SMEs do. These websites are often the first impression of our SMEs, so need to be appealing. Our consumers are able to make informed purchase decisions based on these new digital shopfronts.
- Video 
We offer our SMEs the option to include a video in their online advertising, either provided by themselves, or fully produced by us.
Video is another insightful tool helping consumers to get useful information on product and service offerings, coverage areas and pricing information, without making additional enquiries before purchase.
- Presence and reachWe work with Microsoft, Google and other search engines to help our SMEs connect with a rich source of consumers and get the most out of search marketing and pay per click. We can fully manage the whole process for our SMEs, which can be complex and time consuming.
Additionally, through our online display product, we put our SMEs’ online advertisements on our partners’ websites, increasing presence and reach.
In conclusion, Musilek adds; Many small business have questions, "We are here to help" if you have a question about digital marketing or just need some advice, give us a call at 402. 597.9933