YouTube Insights :New video research shows what viewers value during the pandemic.

 

In this unprecedented global moment, people are turning to digital video for more reasons than ever. Need an at-home workout? An up-close-and-personal concert? A home-school sidekick? Digital video has you covered.

For years, the variety and accessibility of digital video have pulled audiences away from traditional TV and toward streaming platforms. And while the rise of streaming was always expected, it seems to be accelerating.

As people who are deeply interested in understanding why and how people turn to online video, we’ve long been curious about the shift to streaming. In fact, late last year, we set out to take a closer look at how people use online video and to study the emotional associations they have with different video platforms, including streaming platforms like Hulu, social media platforms like Facebook, and linear TV. In partnership with media agency OMG, we surveyed 2,000 people in the U.S., conducted 75 weeklong digital ethnographies, and hosted 15 in-home sessions where we observed people’s behaviors throughout the day.

Then the pandemic hit. And given its life-altering nature — and inevitable impact on people’s video watch behavior — we extended our research. Throughout May, we interviewed an additional 2,000 people.

Our months long process and analysis shed light on the meaningful ways video is playing a role in people’s lives. These are the three distinct themes that emerged.

For More check out Think With Google

Mobile searches related to financial planning and management have grown 70% over the last two years.

Finance industry insights: The secret to winning a new generation of customers

We’re on the cusp of the largest wealth transfer in history. As the baby boomer generation gets older, their accumulated wealth is being transferred to a new generation of financial consumers who will need products and advice.

A new generation comes online

A new wave of consumers is heading online to manage their finances and grow their wealth. By delivering on the desire for simplicity, confidence, and personalization, brands can identify opportunities, build urgency, and grow share of wallet with this new generation of financial consumers.

Instill confidence

People want help making informed financial decisions, achieving their goals, and navigating life events. Brands that can help in those areas will show they’re a partner people can trust.

What is marketing technology? | MarTech Challenges | Bob Musilek | LocaliQ Consulting

 

The Biggest Challenge MarTech Presents To Business

What is marketing technology (martech)? 

Its Data | Content and Experience | Commerce and Sales | Advertising and Promotion, the blending of Marketing technology. MarTech, is software that facilitates and executes marketing activities.

 Marketers use it to work more efficiently, communicate more effectively, and measure their efforts. The collection of the tools used by a team or department is called a martech stack. The tools in one's martech stack are often integrated, or used together, to enhance and optimize the content and creative workflow.

MarTech can be a point of frustration for many business. It has become absolutely essential that businesses today take advantage of available technologies if they want to effectively reach and grow their audiences

MarTech success is largely tied to the tech itself. If you’re unable to quickly move between platforms or bring on new services seamlessly, as needed, then you risk being left behind.

Avoid The Pit Fit Falls of MarTech 

1. Leading with technology before strategy.
2. Non-existent or deficient business case.
3. Lack of experienced marketing leadership to drive the project.
4. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit.
5. Wrong tool selection.
6. Insufficient marketing organizational readiness to successfully adopt and utilize the technology.
7. No infrastructure to support the technology investment (data models and systems administration, most notably)
8. Poor integration planning (i.e. tools are siloed)

When Marketing Technology questions arise, 

consult with your local expert Bob Musilek 

Bob Musilek | 11 Skills Badges Earned | LinkedIn Skills Assessment

 

What Is LinkedIn Skill Assessments?

The LinkedIn Skill Assessments feature allows you to demonstrate your knowledge of the skills you've added on your profile by completing assessments specific to those skills.

A typical assessment consists of 15 multiple choice questions and each question tests at least one concept or subskill. The questions are timed and must be completed in one session. You can view the full list of available Skill Assessments and sample questions for each.

Power of YouTube 30 | 15 | 6 second Video Campaign Study | Launch

 Maximize Brand Awareness and Drive Conversions

YouTube's unique power lies in its ability to help brands and businesses at different points along the maturity spectrum. Looking even beyond 2020 and the pandemic, online video, including YouTube, can help businesses create brand affinity that drives increased purchases and builds long-term brand relationships.

This new campaign is going Live 1.11.21

6 second video Increases brand awareness and drive conversions.

 Bob Musilek tested 30-second, 15 second video ads and 6-second video ads on YouTube to see which was more effective. In this case, the 6-second ad delivered a 12% increase in estimated ad recall, 19% increase in return on ad spend and 245% increase in video completion rate—proving to be most effective in driving results for the Nextech brand. The 15 & 6-second ads also resulted in incremental lift across several other key metrics including conversion rate, and clickthrough rate.

The test also showed that viewers are more likely to recall an ad that quickly communicates the message and grabs people’s attention. Average watch time for both the 6-second and 15-second video ads were very close, but ad recall was significantly higher for the 6-second ads.

Video view drop off on the 30 second video was 50% at the 15 second mark. Inconclusion all three videos worked well and the key to success is using a 30 second video story board to create the 15 & 6 second video for consistency. Using smart editing strategies is a big cost savings say's Bob Musilek Senior Digital Strategist " increasing the clients ROI by over 37%" This makes a difference when business owners are trying to keep marketing budgets in check, and maximize brand awareness  Musilek concludes.

Bob Musilek Google Ads Video Certification

 

 Bob Musilek  earned the Google Ads Video Certification, Google recognizes Musilek' s ability to:

• Understand how YouTube's value for creators, users and advertisers can drive brand performance
• Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
• Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
• Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience's attention
• Use YouTube to drive direct response

Bob Musilek can demonstrate how to tell effective stories on YouTube and reach potential customers along the entire purchase journey at scale. 

Bob Musilek | Google Ads Search Certified 2021 | Digital Marketing

 

The Google Ads certification program is a professional accreditation that Google provides to individuals like Bob Musilek and companies that show proficiency in Google AdWords. Google Ads accreditation shows that Google recognizes you as an advanced AdWords user and an expert in PPC advertising

Google Analytics Certified 2021 | Bob Musilek | Digital Marketing

Google Analytics certification shows that Bob Musilek has a solid understanding of all the metrics, dimensions, and reporting that is available in the Google Analytics Dashboard.

 Bob also understands what it means to business owner who are looking to turn insights into action.

Bob Musilek can provide a solid foundation for applying this data to strategic decision-making. Anyone can look at Google Analytics, but it takes Google Analytics Certification and expertise to turn Google Analytics insights into action and tangible results.

 

Bob Musilek | Public Speaker | Business Consultant | Digital Marketing Expert

 

When Bob Musilek brought his digital marketing message to Neosho last week for a Lunch and Learn event with the Neosho Area Chamber of Commerce, the event reached the maximum number of participants, a response large enough to shift the presentation from the local Chamber office to the Community Room at the Neosho Newton County Library. Around fifty representatives from area businesses came to hear Musilek talk about digital marketing and how using it can boost their business.

See The Full Article - Neosho Daily News 

Bob Musilek Digital Marketing Seminar Series

Bob Musilek | Digital Marketing Expert

What Businesses must know in 2020 | Digital Marketing Insights 

 

Digital Marketing Seminar for Business Owners | Bob Musilek Guest Speaker

 

Bob Musilek specializes in SMB, SME to large Enterprise digital transformation and education. Bob has advanced competency in teaching and helping business owners understand the use of data & analytics to help make marketing decisions in this new digital space.

Musilek has 18 + years working with digital marketing, websites, analytics, big data, SEM / PPC Google Adwords, Google My Business, SEO, LBS, SMO, Video Optimization, Display, Re-targeting, Geo-Fencing Shopping Engines, Native content and much more.

Tremendous turnout today in Burlington! Thank-You to all the business leaders who attended the LocaliQ | USA Today Network Digital Power Hour! It was great meeting all of you and we look forward to working with everyone. A big thanks to team Burlington for all your hard work this week!

Neosho Missouri | Business Seminar | Bob Musilek | Digital Expert

 

Bob Musilek Business Seminar | Digital Marketing | Sold Out

Thank you to all the business owners in Grove Oklahoma and Neosho Missouri for spending time with us this past week. Your passion and desire to learn more about digital transformation, audience and how to grow your business is Awesome! Special Thanks to Lauri Lyerla and the Neosho Chamber of Commence for the amazing hospitality. Having the ability and flexibility to move from 15 to 50 attendees, and accommodate the demand was spectacular!
Business owners, based on demand, GOOD NEWS! More Lunch and Learns are being scheduled

When Bob Musilek brought his digital marketing message to Neosho last week for a Lunch and Learn event with the Neosho Area Chamber of Commerce, the event reached the maximum number of participants, a response large enough to shift the presentation from the local Chamber office to the Community Room at the Neosho Newton County Library. Around fifty representatives from area businesses came to hear Musilek talk about digital marketing and how using it can boost their business.

Lunch, catered by Sodexo based at NEO (Northeastern Oklahoma A & M) in Miami was provided free to all participants.

Musilek is the Upper Midwest Digital Director for the Gannett/USA Today Network.

Along with Musilek, representatives from regional Gannett publications were on hand, representing The Neosho Daily News, The Aurora Advertiser, The Grove Sun, Miami News Record and The Pittsburg Morning Sun.

Musilek, a Google Certified Multi-Media expert, walked those present through an overview of digital marketing today, citing how vital digital has become for any business.

Musilek told Those in attendance that developing a website for a business has become essential for survival. It is more common for a business to have websites than not. Consumers tend to get turned off by companies that don’t have a web presence, he said.

“A website helps with company brand development,” Musilek said. “The brand makes a business more recognizable from other businesses, it becomes the personality that customers know and trust and it stays alive in the mind of customers.”

The website provides a place to land for digital marketing and allows the company to get the information they want out to the customer, Musilek said. Musilek said a good way to manage business websites was by using the tool, Google My business.

“Google My business has its own analytics that provides valuable information to businesses, “he said.

Google My Business listings are available for a variety of business types: Physical locations where customers must visit in person to make a purchase; mobile businesses where the business travels directly to the client; individual practitioners such as doctors, lawyers or accountants; service area businesses for brands that travel directly to their customers rather than conduction business in-store as long as staff is available at the physical location during the listed hours of operation.

Musilek said businesses should spend from 30 to 60 minutes a month putting new material on their website to keep them current and updated. Also, a site needs a couple of conversion points at the top of the site to reduce scrolling and bounce.

Every search on Google has been recorded and with 1.3 billion searches on the Internet everyday, Google My Business analytics can help the business owner discover where customers are searching, Musilek said.

Businesses can control what goes on their website. They can control what people see and how the business is perceived. It’s easy to see where visitors log in from, what they searched to get there and what time they searched. This helps reduce guess work on what people seek and find.

“What’s the original search engine?” Musilek asked those in attendance, noting it’s been around since before the Internet existed. When no one had the right answer, he held up a phone directory. “This is what people used to find information, they looked in the Yellow Pages, even the white pages.”

According to Musilek, digital marketing is the future and the future is now.

Those who attended and those who didn’t have the opportunity but are interested in exploring digital marketing can contact local Neosho Daily News and Aurora  or any of the regional Gannett publications

Bob Musilek Omaha | Leader | 2019 Promotion | Digital Director

 

Bob Musilek | Google Partner White Paper | Digital Marketing

 

Bob Musilek Google Partner Specialist

Tulsa World and and BH Digital Services are now Google Premier SMB Partners

The Tulsa World and BH Digital Services, the digital marketing services division of BH Media Group, are now among Google’s top agency partners providing service and technical skills to help businesses grow.

 Full Story

About BH Digital Marketing Services 

 BH Digital Marketing Services is a Google Premier Partner and bing ads accredited. Berkshire Hathaway Media Group is the parent company to BH Digital Marketing Services we are located in North Carolina, New Jersey, Virginia, Alabama, Florida, Oklahoma, and Texas

Google Partners | Google Specialist Challenge | Omaha World Herald Article

 

Google Partners | Google Specialist Challenge | BH Digital Marketing Services | Omaha

BH Digital Marketing Services Google Specialist Challenge.   Link to full article

Google Partners are select agencies, marketing professionals, and online experts who are certified by Google to manage AdWords accounts including Mobile, Shopping, Video, Display Companies who qualify for Partner status earn the Google Partner or Premier Google Partner badge. BH Digital Marketing Services has earned all the Google Partner Badges including Google Analytics. BH Digital Marketing Services also has a number of individuals who achieved the title of Google Specialist. These BH team members consisted of Bob Musilek, Jennifer Baybutt.

Every BH Digital team member had to pass the AdWords Fundamentals exam and all 5 AdWords exams by September 23, 2016 which enabled the team to receive a special-edition framed Specialist certificate, reserved for the best of the best.

As a certified Google Partner BH Digital Services is the champion to small business, our dedicated team of marketing professionals can develop a customized marketing solution for all size businesses, with major offices located in Omaha, NE | Tulsa, OK | Richmond, VA. | Winston-Salem, NC | Dothan, AL | Miami, FL. We’re experts in all types of internet marketing including, Google AdWords', search engine marketing (PPC) mobile, display, SEO, social media, e-mail marketing to programmatic, geotargeting and retargeting options. BH Digital Media Services is focused on using the latest technology and delivering transparent results with its highly efficient marketing strategies. We are part of the BH Media Group, which is owned by Berkshire Hathaway Company. In addition to its digital services group, BH Media owns TV Stations, 111 newspapers in 10 states. Berkshire Hathaway Media Group also has a publishing solutions division that specializes in printing and delivery services throughout the United States.

BH Digital Marketing Services serves the entire city of Omaha, Nebraska including Millard NE | La Vista NE | Elkhorn NE | Bellevue NE | Offutt Air Force Base | Papillion NE | Ralston NE | Downtown Omaha | Bennington NE | Valley NE | Gretna NE | South Omaha | Dundee NE | Benson NE | Mid Town Omaha | Sarpy County NE | Douglas County NE.

SEO Expert Omaha | Bob Musilek | Google Analytics Certified

SEO Expert Omaha | Bob Musilek | Google Analytics Certified | Omaha Nebraska | SEO Master

Google Analytics Certification is the art of advanced data mining and modeling, collected through the Google Analytics tool box and search console. Making use of Google's advanced tools to perform functions such as "export Analytics data" to generate a Google keyword road map for your website is now the standard for every marketing firm and ad agency.

SEO Expert Omaha | Bob Musilek

hibu Omaha shares SEM insights

What is Search Engine Marketing (SEM)?

SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.

How does SEM work?

SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.
When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.

hibu Omaha offers two Webreach products designed to fit your specific business needs.

Key benefits:

• Fully managed pay-per-click SEM campaigns
• Certified SEM specialists with extensive experience
• Full campaign transparency - easily track your ROI
• 24/7 access to our online WebReach report center
• Tracking of clicks, calls*, emails and page actions
• Campaigns built specifically for your business
• Optimization of campaigns on a regular basis
• Saves valuable time and resources for you and your company

For More Information Please Contact Bob Musilek Digital Marketing Specialist at hibu Omaha.

email: robert.musilek@hibu.com

Letter to the Editor of hibu Omaha Magazine

Hello Chip-


I received my first issue of Legacy Lakeside Life today, and I wanted to let you know I enjoyed it.  I think your magazine will be a welcome addition to most mailboxes in the area, as we don't really have a neighborhood magazine that isn't just advertisements (the suburban something or other comes to mind).  I live in Pacific Pointe and I am a dermatologist in Omaha.  I have a story idea for you- the month of May is skin cancer awareness month, and we hold a free skin cancer screening as well as a melanoma walk to raise money for melanoma research.  You could write an article about sun protection with spring and summer coming up, and I would be happy to provide you with information, statistics or an interview.  As part of the Nebraska Dermatology Society, I am also going to high schools to talk to teenage girls about how to protect their skin and avoid tanning beds.  We are trying to get a tanning bed bill passed in the Nebraska Legislature as well, and you could cover that.  Just an idea, let me know if you want to pursue it.

PS- how much is advertising in your magazine?

Thanks,

Contact the editor Chip Olsen legacylakeside@hibu.com

For sales information call 402.597.9933