YouTube Insights :New video research shows what viewers value during the pandemic.

 

In this unprecedented global moment, people are turning to digital video for more reasons than ever. Need an at-home workout? An up-close-and-personal concert? A home-school sidekick? Digital video has you covered.

For years, the variety and accessibility of digital video have pulled audiences away from traditional TV and toward streaming platforms. And while the rise of streaming was always expected, it seems to be accelerating.

As people who are deeply interested in understanding why and how people turn to online video, we’ve long been curious about the shift to streaming. In fact, late last year, we set out to take a closer look at how people use online video and to study the emotional associations they have with different video platforms, including streaming platforms like Hulu, social media platforms like Facebook, and linear TV. In partnership with media agency OMG, we surveyed 2,000 people in the U.S., conducted 75 weeklong digital ethnographies, and hosted 15 in-home sessions where we observed people’s behaviors throughout the day.

Then the pandemic hit. And given its life-altering nature — and inevitable impact on people’s video watch behavior — we extended our research. Throughout May, we interviewed an additional 2,000 people.

Our months long process and analysis shed light on the meaningful ways video is playing a role in people’s lives. These are the three distinct themes that emerged.

For More check out Think With Google

Mobile searches related to financial planning and management have grown 70% over the last two years.

Finance industry insights: The secret to winning a new generation of customers

We’re on the cusp of the largest wealth transfer in history. As the baby boomer generation gets older, their accumulated wealth is being transferred to a new generation of financial consumers who will need products and advice.

A new generation comes online

A new wave of consumers is heading online to manage their finances and grow their wealth. By delivering on the desire for simplicity, confidence, and personalization, brands can identify opportunities, build urgency, and grow share of wallet with this new generation of financial consumers.

Instill confidence

People want help making informed financial decisions, achieving their goals, and navigating life events. Brands that can help in those areas will show they’re a partner people can trust.

What is marketing technology? | MarTech Challenges | Bob Musilek | LocaliQ Consulting

 

The Biggest Challenge MarTech Presents To Business

What is marketing technology (martech)? 

Its Data | Content and Experience | Commerce and Sales | Advertising and Promotion, the blending of Marketing technology. MarTech, is software that facilitates and executes marketing activities.

 Marketers use it to work more efficiently, communicate more effectively, and measure their efforts. The collection of the tools used by a team or department is called a martech stack. The tools in one's martech stack are often integrated, or used together, to enhance and optimize the content and creative workflow.

MarTech can be a point of frustration for many business. It has become absolutely essential that businesses today take advantage of available technologies if they want to effectively reach and grow their audiences

MarTech success is largely tied to the tech itself. If you’re unable to quickly move between platforms or bring on new services seamlessly, as needed, then you risk being left behind.

Avoid The Pit Fit Falls of MarTech 

1. Leading with technology before strategy.
2. Non-existent or deficient business case.
3. Lack of experienced marketing leadership to drive the project.
4. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit.
5. Wrong tool selection.
6. Insufficient marketing organizational readiness to successfully adopt and utilize the technology.
7. No infrastructure to support the technology investment (data models and systems administration, most notably)
8. Poor integration planning (i.e. tools are siloed)

When Marketing Technology questions arise, 

consult with your local expert Bob Musilek 

Bob Musilek | 11 Skills Badges Earned | LinkedIn Skills Assessment

 

What Is LinkedIn Skill Assessments?

The LinkedIn Skill Assessments feature allows you to demonstrate your knowledge of the skills you've added on your profile by completing assessments specific to those skills.

A typical assessment consists of 15 multiple choice questions and each question tests at least one concept or subskill. The questions are timed and must be completed in one session. You can view the full list of available Skill Assessments and sample questions for each.

Power of YouTube 30 | 15 | 6 second Video Campaign Study | Launch

 Maximize Brand Awareness and Drive Conversions

YouTube's unique power lies in its ability to help brands and businesses at different points along the maturity spectrum. Looking even beyond 2020 and the pandemic, online video, including YouTube, can help businesses create brand affinity that drives increased purchases and builds long-term brand relationships.

This new campaign is going Live 1.11.21

6 second video Increases brand awareness and drive conversions.

 Bob Musilek tested 30-second, 15 second video ads and 6-second video ads on YouTube to see which was more effective. In this case, the 6-second ad delivered a 12% increase in estimated ad recall, 19% increase in return on ad spend and 245% increase in video completion rate—proving to be most effective in driving results for the Nextech brand. The 15 & 6-second ads also resulted in incremental lift across several other key metrics including conversion rate, and clickthrough rate.

The test also showed that viewers are more likely to recall an ad that quickly communicates the message and grabs people’s attention. Average watch time for both the 6-second and 15-second video ads were very close, but ad recall was significantly higher for the 6-second ads.

Video view drop off on the 30 second video was 50% at the 15 second mark. Inconclusion all three videos worked well and the key to success is using a 30 second video story board to create the 15 & 6 second video for consistency. Using smart editing strategies is a big cost savings say's Bob Musilek Senior Digital Strategist " increasing the clients ROI by over 37%" This makes a difference when business owners are trying to keep marketing budgets in check, and maximize brand awareness  Musilek concludes.

Bob Musilek Google Ads Video Certification

 

 Bob Musilek  earned the Google Ads Video Certification, Google recognizes Musilek' s ability to:

• Understand how YouTube's value for creators, users and advertisers can drive brand performance
• Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
• Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
• Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience's attention
• Use YouTube to drive direct response

Bob Musilek can demonstrate how to tell effective stories on YouTube and reach potential customers along the entire purchase journey at scale. 

Bob Musilek | Google Ads Search Certified 2021 | Digital Marketing

 

The Google Ads certification program is a professional accreditation that Google provides to individuals like Bob Musilek and companies that show proficiency in Google AdWords. Google Ads accreditation shows that Google recognizes you as an advanced AdWords user and an expert in PPC advertising