YouTube Insights :New video research shows what viewers value during the pandemic.

 

In this unprecedented global moment, people are turning to digital video for more reasons than ever. Need an at-home workout? An up-close-and-personal concert? A home-school sidekick? Digital video has you covered.

For years, the variety and accessibility of digital video have pulled audiences away from traditional TV and toward streaming platforms. And while the rise of streaming was always expected, it seems to be accelerating.

As people who are deeply interested in understanding why and how people turn to online video, we’ve long been curious about the shift to streaming. In fact, late last year, we set out to take a closer look at how people use online video and to study the emotional associations they have with different video platforms, including streaming platforms like Hulu, social media platforms like Facebook, and linear TV. In partnership with media agency OMG, we surveyed 2,000 people in the U.S., conducted 75 weeklong digital ethnographies, and hosted 15 in-home sessions where we observed people’s behaviors throughout the day.

Then the pandemic hit. And given its life-altering nature — and inevitable impact on people’s video watch behavior — we extended our research. Throughout May, we interviewed an additional 2,000 people.

Our months long process and analysis shed light on the meaningful ways video is playing a role in people’s lives. These are the three distinct themes that emerged.

For More check out Think With Google

Mobile searches related to financial planning and management have grown 70% over the last two years.

Finance industry insights: The secret to winning a new generation of customers

We’re on the cusp of the largest wealth transfer in history. As the baby boomer generation gets older, their accumulated wealth is being transferred to a new generation of financial consumers who will need products and advice.

A new generation comes online

A new wave of consumers is heading online to manage their finances and grow their wealth. By delivering on the desire for simplicity, confidence, and personalization, brands can identify opportunities, build urgency, and grow share of wallet with this new generation of financial consumers.

Instill confidence

People want help making informed financial decisions, achieving their goals, and navigating life events. Brands that can help in those areas will show they’re a partner people can trust.

Bob Musilek Google Ads Video Certification

 

 Bob Musilek  earned the Google Ads Video Certification, Google recognizes Musilek' s ability to:

• Understand how YouTube's value for creators, users and advertisers can drive brand performance
• Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
• Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
• Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience's attention
• Use YouTube to drive direct response

Bob Musilek can demonstrate how to tell effective stories on YouTube and reach potential customers along the entire purchase journey at scale. 

Bob Musilek Omaha | Leader | 2019 Promotion | Digital Director

 

SEO Expert Omaha | Bob Musilek | Google Analytics Certified

SEO Expert Omaha | Bob Musilek | Google Analytics Certified | Omaha Nebraska | SEO Master

Google Analytics Certification is the art of advanced data mining and modeling, collected through the Google Analytics tool box and search console. Making use of Google's advanced tools to perform functions such as "export Analytics data" to generate a Google keyword road map for your website is now the standard for every marketing firm and ad agency.

hibu Omaha shares SEM insights

What is Search Engine Marketing (SEM)?

SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.

How does SEM work?

SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.
When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.

hibu Omaha offers two Webreach products designed to fit your specific business needs.

Key benefits:

• Fully managed pay-per-click SEM campaigns
• Certified SEM specialists with extensive experience
• Full campaign transparency - easily track your ROI
• 24/7 access to our online WebReach report center
• Tracking of clicks, calls*, emails and page actions
• Campaigns built specifically for your business
• Optimization of campaigns on a regular basis
• Saves valuable time and resources for you and your company

For More Information Please Contact Bob Musilek Digital Marketing Specialist at hibu Omaha.

email: robert.musilek@hibu.com

Bob Musilek of hibu Omaha Talks Websites...

What does your website say about you?

hibu Omaha professionally-built, search engine-optimized websites are customized to target your specific audience and effectively establish your online presence. From a basic 1-page package to a 20-page website that includes a photo gallery and custom forms, hibu is poised to support your website needs as your business grows. hibu offers support and assistance to ensure your website resonates with your customer base, and confidence in knowing that an established, trusted brand is managing your most important online presence.

All website packages include unlimited modification support, submissions to search engines and access to site statistics. Choose a package that's right for you:

 

hibu Omaha 1-Page Package

• Includes one web page
• Up to 3 images

hibu Omaha 5-Page Package

• Includes up to 5 web pages
• Up to 10 images

hibu Omaha 10-Page Package

• Includes up to 10 web pages
• Up to 25 images
• Custom Form
• Photo Gallery

hibu Omaha 20-Page Package

• Includes up to 20 web pages
• Up to 50 images
• Custom Form
• Photo Gallery

SMB’s are not finding ROI in “Social Media” Now What?

Social media management services have taken a nose dive. Why has SMB'S demand for these services dropped off a cliff? The social media hype bubble has burst, and most SMB’s have not realized their return on investment in social media alone. They’re not willing to pay companies hundreds of dollars a month to market their company exclusively on Facebook or Twitter; instead they are diverting those dollars to pay per click options, SEO, optimizing their websites for conversion and mobile, or targeted local media advertising like online display, IYP sites and even the original search engine “The Phonebook”.
Many SMB’s market primarily to a middle aged customer base (35 up to 75 years of age) this demographic alone makes social media marketing a difficult fit.
Social media marketers will disagree, “You’re doing it wrong”. All businesses need social media marketing, which if done correctly for a long enough time, will pay for itself.” But, to them, the SMB’s of America respond, “I’ve forked out thousands of marketing dollars; There's no ROI in sight”
Like so many new Internet marketing concepts, social media has been overhyped to the point where local small businesses, contractors and even larger companies thought it would make their cash registers ring. These types of business owners went out and looked for companies to manage their social media for them, a flurry of social media marketing companies were born; many traditional newspapers began offering digital agency services to fill the void of declining revenues. These news agencies not knowing a thing about local search or generating leads for SMB’s fueled the fire by creating their own Hype “Social Marketing the next big thing”
Now  that the smoke has cleared, here’s what these new agencies have learned: In a perfect Social Media world, your clients will loyally send their promotions and industry news each week, you write the copy, post photos, track the engagement, and their phone rings off the hook.
In reality, where we all live, this is not the case, the business owners are too busy, and (wearing many different hats) they don’t have time to send the material necessary to get the social media campaign off the ground.  As for the client’s cash register? It’s not ringing… No ROI
The type of business most likely to realize a social media return on investment are B2C businesses whose customers are younger than 35 and that focus on entertainment, retail, personal services, or tourism. B2B or home services, or businesses catering to middle age & older people, do not fare nearly as well.
Burst bubbles aside, here are the top three reasons for nearly all SMB’s to invest a small amount of time on social media:
1.  It’s free or near nothing, if you don’t count your time as money.
2.  It is an important way to reach customers younger than 35 years old, and an essential way to reach those under 30. Have an event to promote? Combine sponsored posts with a contest or other creative marketing, and you’ll get tangible performance results.
3.  Social media is important for SEO, but as far as knowing how social works in search results, this is where the professionals can help.
What SMB’s should know about social Internet marketing?
 SMB’s need to allocate a portion of their marketing budgets to social media management: Start building a foundation on channels like Facebook, Twitter, and YouTube & G+.
1.   You don’t own your social media presence: Facebook and Twitter do. You can invest large amounts of time and money in obtaining likes and developing custom tabs and functionality, and then Facebook can pull the rug out from underneath you by converting to another format (like Timeline) overnight.
2. Half of all Americans are not on Facebook, and some experts think Facebook penetration in the U.S. market has maxed out. This means half of all potential customers (or higher, if your target customer is older than 35) have a slim chance of ever seeing your message.
3.  People do not use Facebook, and especially Twitter, with a purchasing intent. When they want to buy a product or service, they use search (Google, Yahoo, Bing IYP’s & Yes, Phonebooks). This is why it makes more sense to invest in integrated marketing programs, which offer products like professional websites, optimized for conversions and mobile access, and drive traffic to it through using SEO, pay per click, and targeted display advertising strategies.

At the end of the day business owners want results, once the preverbal internet “HYPECLOUD” has cleared, business owners want and need to invest in products and marketing programs that have tractable data – Transparency.  SMB’s have now realized the smart choice is a well rounded marketing program that can target their customer base & demographics. As for the new media agencies, the bottom line is quality customer service, with ROI being the new social priority.