YouTube Insights :New video research shows what viewers value during the pandemic.

 

In this unprecedented global moment, people are turning to digital video for more reasons than ever. Need an at-home workout? An up-close-and-personal concert? A home-school sidekick? Digital video has you covered.

For years, the variety and accessibility of digital video have pulled audiences away from traditional TV and toward streaming platforms. And while the rise of streaming was always expected, it seems to be accelerating.

As people who are deeply interested in understanding why and how people turn to online video, we’ve long been curious about the shift to streaming. In fact, late last year, we set out to take a closer look at how people use online video and to study the emotional associations they have with different video platforms, including streaming platforms like Hulu, social media platforms like Facebook, and linear TV. In partnership with media agency OMG, we surveyed 2,000 people in the U.S., conducted 75 weeklong digital ethnographies, and hosted 15 in-home sessions where we observed people’s behaviors throughout the day.

Then the pandemic hit. And given its life-altering nature — and inevitable impact on people’s video watch behavior — we extended our research. Throughout May, we interviewed an additional 2,000 people.

Our months long process and analysis shed light on the meaningful ways video is playing a role in people’s lives. These are the three distinct themes that emerged.

For More check out Think With Google

What is marketing technology? | MarTech Challenges | Bob Musilek | LocaliQ Consulting

 

The Biggest Challenge MarTech Presents To Business

What is marketing technology (martech)? 

Its Data | Content and Experience | Commerce and Sales | Advertising and Promotion, the blending of Marketing technology. MarTech, is software that facilitates and executes marketing activities.

 Marketers use it to work more efficiently, communicate more effectively, and measure their efforts. The collection of the tools used by a team or department is called a martech stack. The tools in one's martech stack are often integrated, or used together, to enhance and optimize the content and creative workflow.

MarTech can be a point of frustration for many business. It has become absolutely essential that businesses today take advantage of available technologies if they want to effectively reach and grow their audiences

MarTech success is largely tied to the tech itself. If you’re unable to quickly move between platforms or bring on new services seamlessly, as needed, then you risk being left behind.

Avoid The Pit Fit Falls of MarTech 

1. Leading with technology before strategy.
2. Non-existent or deficient business case.
3. Lack of experienced marketing leadership to drive the project.
4. Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit.
5. Wrong tool selection.
6. Insufficient marketing organizational readiness to successfully adopt and utilize the technology.
7. No infrastructure to support the technology investment (data models and systems administration, most notably)
8. Poor integration planning (i.e. tools are siloed)

When Marketing Technology questions arise, 

consult with your local expert Bob Musilek 

Bob Musilek | Google Ads Search Certified 2021 | Digital Marketing

 

The Google Ads certification program is a professional accreditation that Google provides to individuals like Bob Musilek and companies that show proficiency in Google AdWords. Google Ads accreditation shows that Google recognizes you as an advanced AdWords user and an expert in PPC advertising

Google Analytics Certified 2021 | Bob Musilek | Digital Marketing

Google Analytics certification shows that Bob Musilek has a solid understanding of all the metrics, dimensions, and reporting that is available in the Google Analytics Dashboard.

 Bob also understands what it means to business owner who are looking to turn insights into action.

Bob Musilek can provide a solid foundation for applying this data to strategic decision-making. Anyone can look at Google Analytics, but it takes Google Analytics Certification and expertise to turn Google Analytics insights into action and tangible results.

 

Bob Musilek Digital Marketing Seminar Series

Bob Musilek | Digital Marketing Expert

What Businesses must know in 2020 | Digital Marketing Insights 

 

SEO Expert Omaha | Bob Musilek | Google Analytics Certified

SEO Expert Omaha | Bob Musilek | Google Analytics Certified | Omaha Nebraska | SEO Master

Google Analytics Certification is the art of advanced data mining and modeling, collected through the Google Analytics tool box and search console. Making use of Google's advanced tools to perform functions such as "export Analytics data" to generate a Google keyword road map for your website is now the standard for every marketing firm and ad agency.

SEO Expert Omaha | Bob Musilek