Local Search Insights & Information

Wednesday, February 19, 2020

Digital Marketing Seminar for Business Owners | Bob Musilek Guest Speaker

bob musilek | digital marketing | seminar

 

Bob Musilek specializes in SMB, SME to large Enterprise digital transformation and education. Bob has advanced competency in teaching and helping business owners understand the use of data & analytics to help make marketing decisions in this new digital space.

Musilek has 18 + years working with digital marketing, websites, analytics, big data, SEM / PPC Google Adwords, Google My Business, SEO, LBS, SMO, Video Optimization, Display, Re-targeting, Geo-Fencing Shopping Engines, Native content and much more.


Tremendous turnout today in Burlington! Thank-You to all the business leaders who attended the LocaliQ | USA Today Network Digital Power Hour! It was great meeting all of you and we look forward to working with everyone. A big thanks to team Burlington for all your hard work this week!


Bob Musilek |  Digital Seminar | SMB Coaching | Google Insights

Friday, January 17, 2020

Neosho Missouri | Business Seminar | Bob Musilek | Digital Expert

 


Bob Musilek Business Seminar | Digital Marketing | Sold Out

Thank you to all the business owners in Grove Oklahoma and Neosho Missouri for spending time with us this past week. Your passion and desire to learn more about digital transformation, audience and how to grow your business is Awesome! Special Thanks to Lauri Lyerla and the Neosho Chamber of Commence for the amazing hospitality. Having the ability and flexibility to move from 15 to 50 attendees, and accommodate the demand was spectacular!
Business owners, based on demand, GOOD NEWS! More Lunch and Learns are being scheduled



digital marketing Seminar, google ads, Digital Marketing Expert, Google Analytics Bob Musilek Expert,

digital marketing Seminar, google ads, Digital Marketing Expert, Google Analytics Bob Musilek Expert,


When Bob Musilek brought his digital marketing message to Neosho last week for a Lunch and Learn event with the Neosho Area Chamber of Commerce, the event reached the maximum number of participants, a response large enough to shift the presentation from the local Chamber office to the Community Room at the Neosho Newton County Library. Around fifty representatives from area businesses came to hear Musilek talk about digital marketing and how using it can boost their business.

Lunch, catered by Sodexo based at NEO (Northeastern Oklahoma A & M) in Miami was provided free to all participants.

Musilek is the Upper Midwest Digital Director for the Gannett/USA Today Network.

Along with Musilek, representatives from regional Gannett publications were on hand, representing The Neosho Daily News, The Aurora Advertiser, The Grove Sun, Miami News Record and The Pittsburg Morning Sun.

Musilek, a Google Certified Multi-Media expert, walked those present through an overview of digital marketing today, citing how vital digital has become for any business.

Musilek told Those in attendance that developing a website for a business has become essential for survival. It is more common for a business to have websites than not. Consumers tend to get turned off by companies that don’t have a web presence, he said.

“A website helps with company brand development,” Musilek said. “The brand makes a business more recognizable from other businesses, it becomes the personality that customers know and trust and it stays alive in the mind of customers.”

The website provides a place to land for digital marketing and allows the company to get the information they want out to the customer, Musilek said. Musilek said a good way to manage business websites was by using the tool, Google My business.

“Google My business has its own analytics that provides valuable information to businesses, “he said.

Google My Business listings are available for a variety of business types: Physical locations where customers must visit in person to make a purchase; mobile businesses where the business travels directly to the client; individual practitioners such as doctors, lawyers or accountants; service area businesses for brands that travel directly to their customers rather than conduction business in-store as long as staff is available at the physical location during the listed hours of operation.

Musilek said businesses should spend from 30 to 60 minutes a month putting new material on their website to keep them current and updated. Also, a site needs a couple of conversion points at the top of the site to reduce scrolling and bounce.

Every search on Google has been recorded and with 1.3 billion searches on the Internet everyday, Google My Business analytics can help the business owner discover where customers are searching, Musilek said.

Businesses can control what goes on their website. They can control what people see and how the business is perceived. It’s easy to see where visitors log in from, what they searched to get there and what time they searched. This helps reduce guess work on what people seek and find.

“What’s the original search engine?” Musilek asked those in attendance, noting it’s been around since before the Internet existed. When no one had the right answer, he held up a phone directory. “This is what people used to find information, they looked in the Yellow Pages, even the white pages.”

According to Musilek, digital marketing is the future and the future is now.

Those who attended and those who didn’t have the opportunity but are interested in exploring digital marketing can contact local Neosho Daily News and Aurora  or any of the regional Gannett publications


Friday, October 27, 2017

Bob Musilek Google Partner Specialist

Tulsa World and and BH Digital Services are now Google Premier SMB Partners

The Tulsa World and BH Digital Services, the digital marketing services division of BH Media Group, are now among Google’s top agency partners providing service and technical skills to help businesses grow.


 BH Digital Marketing Services is a Google Premier Partner and bing ads accredited. Berkshire Hathaway Media Group is the parent company to BH Digital Marketing Services we are located in North Carolina, New Jersey, Virginia, Alabama, Florida, Oklahoma, and Texas



Monday, February 6, 2017

Google Partners | Google Specialist Challenge | Omaha World Herald Article

 


Google Partners | Google Specialist Challenge | BH Digital Marketing Services | Omaha

Google Partners are select agencies, marketing professionals, and online experts who are certified by Google to manage AdWords accounts including Mobile, Shopping, Video, Display Companies who qualify for Partner status earn the Google Partner or Premier Google Partner badge. BH Digital Marketing Services has earned all the Google Partner Badges including Google Analytics. BH Digital Marketing Services also has a number of individuals who achieved the title of Google Specialist. These BH team members consisted of Bob Musilek, Jennifer Baybutt.

Every BH Digital team member had to pass the AdWords Fundamentals exam and all 5 AdWords exams by September 23, 2016 which enabled the team to receive a special-edition framed Specialist certificate, reserved for the best of the best.

As a certified Google Partner BH Digital Services is the champion to small business, our dedicated team of marketing professionals can develop a customized marketing solution for all size businesses, with major offices located in Omaha, NE | Tulsa, OK | Richmond, VA. | Winston-Salem, NC | Dothan, AL | Miami, FL. We’re experts in all types of internet marketing including, Google AdWords', search engine marketing (PPC) mobile, display, SEO, social media, e-mail marketing to programmatic, geotargeting and retargeting options. BH Digital Media Services is focused on using the latest technology and delivering transparent results with its highly efficient marketing strategies. We are part of the BH Media Group, which is owned by Berkshire Hathaway Company. In addition to its digital services group, BH Media owns TV Stations, 111 newspapers in 10 states. Berkshire Hathaway Media Group also has a publishing solutions division that specializes in printing and delivery services throughout the United States.

BH Digital Marketing Services serves the entire city of Omaha, Nebraska including Millard NE | La Vista NE | Elkhorn NE | Bellevue NE | Offutt Air Force Base | Papillion NE | Ralston NE | Downtown Omaha | Bennington NE | Valley NE | Gretna NE | South Omaha | Dundee NE | Benson NE | Mid Town Omaha | Sarpy County NE | Douglas County NE.