Showing posts with label musilek seo expert. Show all posts
Showing posts with label musilek seo expert. Show all posts
Wednesday, July 20, 2016
Saturday, March 23, 2013
hibu Omaha shares SEM insights
What is Search Engine Marketing (SEM)?
SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.How does SEM work?
SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.
hibu Omaha offers two Webreach products designed to fit your specific business needs.
Key benefits:
- Fully managed pay-per-click SEM campaigns
- Certified SEM specialists with extensive experience
- Full campaign transparency - easily track your ROI
- 24/7 access to our online WebReach report center
- Tracking of clicks, calls*, emails and page actions
- Campaigns built specifically for your business
- Optimization of campaigns on a regular basis
- Saves valuable time and resources for you and your company
email: robert.musilek@hibu.com
Thursday, March 7, 2013
Letter to the Editor of hibu Omaha Magazine
Hello Chip-
I received my first issue of Legacy Lakeside Life today, and I wanted to let you know I enjoyed it. I think your magazine will be a welcome addition to most mailboxes in the area, as we don't really have a neighborhood magazine that isn't just advertisements (the suburban something or other comes to mind). I live in Pacific Pointe and I am a dermatologist in Omaha. I have a story idea for you- the month of May is skin cancer awareness month, and we hold a free skin cancer screening as well as a melanoma walk to raise money for melanoma research. You could write an article about sun protection with spring and summer coming up, and I would be happy to provide you with information, statistics or an interview. As part of the Nebraska Dermatology Society, I am also going to high schools to talk to teenage girls about how to protect their skin and avoid tanning beds. We are trying to get a tanning bed bill passed in the Nebraska Legislature as well, and you could cover that. Just an idea, let me know if you want to pursue it.
PS- how much is advertising in your magazine?
Thanks,
Contact the editor Chip Olsen legacylakeside@hibu.com
For sales information call 402.597.9933
I received my first issue of Legacy Lakeside Life today, and I wanted to let you know I enjoyed it. I think your magazine will be a welcome addition to most mailboxes in the area, as we don't really have a neighborhood magazine that isn't just advertisements (the suburban something or other comes to mind). I live in Pacific Pointe and I am a dermatologist in Omaha. I have a story idea for you- the month of May is skin cancer awareness month, and we hold a free skin cancer screening as well as a melanoma walk to raise money for melanoma research. You could write an article about sun protection with spring and summer coming up, and I would be happy to provide you with information, statistics or an interview. As part of the Nebraska Dermatology Society, I am also going to high schools to talk to teenage girls about how to protect their skin and avoid tanning beds. We are trying to get a tanning bed bill passed in the Nebraska Legislature as well, and you could cover that. Just an idea, let me know if you want to pursue it.
PS- how much is advertising in your magazine?
Thanks,
Contact the editor Chip Olsen legacylakeside@hibu.com
For sales information call 402.597.9933
Monday, February 11, 2013
Hibu Omaha Offers Digital Services to SMB's
Bob Musilek gives a quick run down of Hibu Omaha's digital services.
- Website production
Hibu Omaha can help to give SMBs a professional presence online with tailored website creation and management service.
The 322,000 live websites we have built act as a shopfront to everything our SMEs do. These websites are often the first impression of our SMEs, so need to be appealing. Our consumers are able to make informed purchase decisions based on these new digital shopfronts.
- Video
We offer our SMEs the option to include a video in their online advertising, either provided by themselves, or fully produced by us.
Video is another insightful tool helping consumers to get useful information on product and service offerings, coverage areas and pricing information, without making additional enquiries before purchase.
- Presence and reachWe work with Microsoft, Google and other search engines to help our SMEs connect with a rich source of consumers and get the most out of search marketing and pay per click. We can fully manage the whole process for our SMEs, which can be complex and time consuming.
Additionally, through our online display product, we put our SMEs’ online advertisements on our partners’ websites, increasing presence and reach.
In conclusion, Musilek adds; Many small business have questions, "We are here to help" if you have a question about digital marketing or just need some advice, give us a call at 402. 597.9933
Wednesday, February 6, 2013
SMB’s are not finding ROI in “Social Media” Now What?
Social media management services have taken a nose dive. Why has SMB'S demand for these services dropped off a cliff? The social media hype bubble has burst, and most SMB’s have not realized their return on investment in social media alone. They’re not willing to pay companies hundreds of dollars a month to market their company exclusively on Facebook or Twitter; instead they are diverting those dollars to pay per click options, SEO, optimizing their websites for conversion and mobile, or targeted local media advertising like online display, IYP sites and even the original search engine “The Phonebook”.
Many SMB’s market primarily to a middle aged customer base (35 up to 75 years of age) this demographic alone makes social media marketing a difficult fit.
Social media marketers will disagree, “You’re doing it wrong”. All businesses need social media marketing, which if done correctly for a long enough time, will pay for itself.” But, to them, the SMB’s of America respond, “I’ve forked out thousands of marketing dollars; There's no ROI in sight”
Like so many new Internet marketing concepts, social media has been overhyped to the point where local small businesses, contractors and even larger companies thought it would make their cash registers ring. These types of business owners went out and looked for companies to manage their social media for them, a flurry of social media marketing companies were born; many traditional newspapers began offering digital agency services to fill the void of declining revenues. These news agencies not knowing a thing about local search or generating leads for SMB’s fueled the fire by creating their own Hype “Social Marketing the next big thing”
Now that the smoke has cleared, here’s what these new agencies have learned: In a perfect Social Media world, your clients will loyally send their promotions and industry news each week, you write the copy, post photos, track the engagement, and their phone rings off the hook.
In reality, where we all live, this is not the case, the business owners are too busy, and (wearing many different hats) they don’t have time to send the material necessary to get the social media campaign off the ground. As for the client’s cash register? It’s not ringing… No ROI
The type of business most likely to realize a social media return on investment are B2C businesses whose customers are younger than 35 and that focus on entertainment, retail, personal services, or tourism. B2B or home services, or businesses catering to middle age & older people, do not fare nearly as well.
Burst bubbles aside, here are the top three reasons for nearly all SMB’s to invest a small amount of time on social media:
1. It’s free or near nothing, if you don’t count your time as money.
2. It is an important way to reach customers younger than 35 years old, and an essential way to reach those under 30. Have an event to promote? Combine sponsored posts with a contest or other creative marketing, and you’ll get tangible performance results.
3. Social media is important for SEO, but as far as knowing how social works in search results, this is where the professionals can help.
What SMB’s should know about social Internet marketing?
SMB’s need to allocate a portion of their marketing budgets to social media management: Start building a foundation on channels like Facebook, Twitter, and YouTube & G+.
1. You don’t own your social media presence: Facebook and Twitter do. You can invest large amounts of time and money in obtaining likes and developing custom tabs and functionality, and then Facebook can pull the rug out from underneath you by converting to another format (like Timeline) overnight.
2. Half of all Americans are not on Facebook, and some experts think Facebook penetration in the U.S. market has maxed out. This means half of all potential customers (or higher, if your target customer is older than 35) have a slim chance of ever seeing your message.
3. People do not use Facebook, and especially Twitter, with a purchasing intent. When they want to buy a product or service, they use search (Google, Yahoo, Bing IYP’s & Yes, Phonebooks). This is why it makes more sense to invest in integrated marketing programs, which offer products like professional websites, optimized for conversions and mobile access, and drive traffic to it through using SEO, pay per click, and targeted display advertising strategies.
Many SMB’s market primarily to a middle aged customer base (35 up to 75 years of age) this demographic alone makes social media marketing a difficult fit.
Social media marketers will disagree, “You’re doing it wrong”. All businesses need social media marketing, which if done correctly for a long enough time, will pay for itself.” But, to them, the SMB’s of America respond, “I’ve forked out thousands of marketing dollars; There's no ROI in sight”
Like so many new Internet marketing concepts, social media has been overhyped to the point where local small businesses, contractors and even larger companies thought it would make their cash registers ring. These types of business owners went out and looked for companies to manage their social media for them, a flurry of social media marketing companies were born; many traditional newspapers began offering digital agency services to fill the void of declining revenues. These news agencies not knowing a thing about local search or generating leads for SMB’s fueled the fire by creating their own Hype “Social Marketing the next big thing”
Now that the smoke has cleared, here’s what these new agencies have learned: In a perfect Social Media world, your clients will loyally send their promotions and industry news each week, you write the copy, post photos, track the engagement, and their phone rings off the hook.
In reality, where we all live, this is not the case, the business owners are too busy, and (wearing many different hats) they don’t have time to send the material necessary to get the social media campaign off the ground. As for the client’s cash register? It’s not ringing… No ROI
The type of business most likely to realize a social media return on investment are B2C businesses whose customers are younger than 35 and that focus on entertainment, retail, personal services, or tourism. B2B or home services, or businesses catering to middle age & older people, do not fare nearly as well.
Burst bubbles aside, here are the top three reasons for nearly all SMB’s to invest a small amount of time on social media:
1. It’s free or near nothing, if you don’t count your time as money.
2. It is an important way to reach customers younger than 35 years old, and an essential way to reach those under 30. Have an event to promote? Combine sponsored posts with a contest or other creative marketing, and you’ll get tangible performance results.
3. Social media is important for SEO, but as far as knowing how social works in search results, this is where the professionals can help.
What SMB’s should know about social Internet marketing?
SMB’s need to allocate a portion of their marketing budgets to social media management: Start building a foundation on channels like Facebook, Twitter, and YouTube & G+.
1. You don’t own your social media presence: Facebook and Twitter do. You can invest large amounts of time and money in obtaining likes and developing custom tabs and functionality, and then Facebook can pull the rug out from underneath you by converting to another format (like Timeline) overnight.
2. Half of all Americans are not on Facebook, and some experts think Facebook penetration in the U.S. market has maxed out. This means half of all potential customers (or higher, if your target customer is older than 35) have a slim chance of ever seeing your message.
3. People do not use Facebook, and especially Twitter, with a purchasing intent. When they want to buy a product or service, they use search (Google, Yahoo, Bing IYP’s & Yes, Phonebooks). This is why it makes more sense to invest in integrated marketing programs, which offer products like professional websites, optimized for conversions and mobile access, and drive traffic to it through using SEO, pay per click, and targeted display advertising strategies.
At the end of the day business owners want results, once the preverbal internet “HYPECLOUD” has cleared, business owners want and need to invest in products and marketing programs that have tractable data – Transparency. SMB’s have now realized the smart choice is a well rounded marketing program that can target their customer base & demographics. As for the new media agencies, the bottom line is quality customer service, with ROI being the new social priority.
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