hibu Omaha shares SEM insights

What is Search Engine Marketing (SEM)?

SEM is the promotion of your business on search engines such as Google, Yahoo! and Bing. Targeted ads are shown either at the top or on the right side of the search engine results page for selected keywords and phrases related to your product or service.

How does SEM work?

SEM places your ad on three major search engines, Google, Yahoo! and Bing, as well as other popular sites.
When a potential customer clicks on your ad, they are taken to either a conversion page built specifically for the campaign or to the company website. You are charged only when your ad is clicked on!
The desired outcome of SEM advertising is for the user to complete an action - call or email your business, print a coupon, fill out a "contact us" form, print directions, or view the business location information.

hibu Omaha offers two Webreach products designed to fit your specific business needs.

Key benefits:

• Fully managed pay-per-click SEM campaigns
• Certified SEM specialists with extensive experience
• Full campaign transparency - easily track your ROI
• 24/7 access to our online WebReach report center
• Tracking of clicks, calls*, emails and page actions
• Campaigns built specifically for your business
• Optimization of campaigns on a regular basis
• Saves valuable time and resources for you and your company

For More Information Please Contact Bob Musilek Digital Marketing Specialist at hibu Omaha.

email: robert.musilek@hibu.com

Letter to the Editor of hibu Omaha Magazine

Hello Chip-


I received my first issue of Legacy Lakeside Life today, and I wanted to let you know I enjoyed it.  I think your magazine will be a welcome addition to most mailboxes in the area, as we don't really have a neighborhood magazine that isn't just advertisements (the suburban something or other comes to mind).  I live in Pacific Pointe and I am a dermatologist in Omaha.  I have a story idea for you- the month of May is skin cancer awareness month, and we hold a free skin cancer screening as well as a melanoma walk to raise money for melanoma research.  You could write an article about sun protection with spring and summer coming up, and I would be happy to provide you with information, statistics or an interview.  As part of the Nebraska Dermatology Society, I am also going to high schools to talk to teenage girls about how to protect their skin and avoid tanning beds.  We are trying to get a tanning bed bill passed in the Nebraska Legislature as well, and you could cover that.  Just an idea, let me know if you want to pursue it.

PS- how much is advertising in your magazine?

Thanks,

Contact the editor Chip Olsen legacylakeside@hibu.com

For sales information call 402.597.9933

hibu Omaha launches a NEW community magazine!

The new Legacy / Lakeside publication from hibu Omaha is geared up to bring you the current content

that matters to your local community.

The hibu Omaha magazine is another way of connecting consumers with the information they

are seeking.

In each and every issue, we will bring you the content that matters

from community and school news, home and business news, a

community calendar, and advertising with some great offers from

area businesses. The great part is, you get to help determine the

content…by submitting photos and articles that are most relevant

to your friends, family, and neighborhood.

The new hibu Omaha community publication that is all local… and all for you! Submit your ideas to legacylakeside@hibu.com

Bob Musilek of hibu Omaha Talks Websites...

What does your website say about you?

hibu Omaha professionally-built, search engine-optimized websites are customized to target your specific audience and effectively establish your online presence. From a basic 1-page package to a 20-page website that includes a photo gallery and custom forms, hibu is poised to support your website needs as your business grows. hibu offers support and assistance to ensure your website resonates with your customer base, and confidence in knowing that an established, trusted brand is managing your most important online presence.

All website packages include unlimited modification support, submissions to search engines and access to site statistics. Choose a package that's right for you:

 

hibu Omaha 1-Page Package

• Includes one web page
• Up to 3 images

hibu Omaha 5-Page Package

• Includes up to 5 web pages
• Up to 10 images

hibu Omaha 10-Page Package

• Includes up to 10 web pages
• Up to 25 images
• Custom Form
• Photo Gallery

hibu Omaha 20-Page Package

• Includes up to 20 web pages
• Up to 50 images
• Custom Form
• Photo Gallery

Hibu Omaha Offers Digital Services to SMB's

 Bob Musilek gives a quick run down of  Hibu Omaha's digital services.

- Website production

Hibu Omaha can help to give SMBs a professional presence online with tailored website creation and management service.

The 322,000 live websites we have built act as a shopfront to everything our SMEs do. These websites are often the first impression of our SMEs, so need to be appealing. Our consumers are able to make informed purchase decisions based on these new digital shopfronts.

- Video 

We offer our SMEs the option to include a video in their online advertising, either provided by themselves, or fully produced by us.

Video is another insightful tool helping consumers to get useful information on product and service offerings, coverage areas and pricing information, without making additional enquiries before purchase.

- Presence and reachWe work with Microsoft, Google and other search engines to help our SMEs connect with a rich source of consumers and get the most out of search marketing and pay per click. We can fully manage the whole process for our SMEs, which can be complex and time consuming.

Additionally, through our online display product, we put our SMEs’ online advertisements on our partners’ websites, increasing presence and reach.

In conclusion, Musilek adds; Many small business have questions, "We are here to help" if you have a question about digital marketing or just need some advice, give us a call at 402. 597.9933

SMB’s are not finding ROI in “Social Media” Now What?

Social media management services have taken a nose dive. Why has SMB'S demand for these services dropped off a cliff? The social media hype bubble has burst, and most SMB’s have not realized their return on investment in social media alone. They’re not willing to pay companies hundreds of dollars a month to market their company exclusively on Facebook or Twitter; instead they are diverting those dollars to pay per click options, SEO, optimizing their websites for conversion and mobile, or targeted local media advertising like online display, IYP sites and even the original search engine “The Phonebook”.
Many SMB’s market primarily to a middle aged customer base (35 up to 75 years of age) this demographic alone makes social media marketing a difficult fit.
Social media marketers will disagree, “You’re doing it wrong”. All businesses need social media marketing, which if done correctly for a long enough time, will pay for itself.” But, to them, the SMB’s of America respond, “I’ve forked out thousands of marketing dollars; There's no ROI in sight”
Like so many new Internet marketing concepts, social media has been overhyped to the point where local small businesses, contractors and even larger companies thought it would make their cash registers ring. These types of business owners went out and looked for companies to manage their social media for them, a flurry of social media marketing companies were born; many traditional newspapers began offering digital agency services to fill the void of declining revenues. These news agencies not knowing a thing about local search or generating leads for SMB’s fueled the fire by creating their own Hype “Social Marketing the next big thing”
Now  that the smoke has cleared, here’s what these new agencies have learned: In a perfect Social Media world, your clients will loyally send their promotions and industry news each week, you write the copy, post photos, track the engagement, and their phone rings off the hook.
In reality, where we all live, this is not the case, the business owners are too busy, and (wearing many different hats) they don’t have time to send the material necessary to get the social media campaign off the ground.  As for the client’s cash register? It’s not ringing… No ROI
The type of business most likely to realize a social media return on investment are B2C businesses whose customers are younger than 35 and that focus on entertainment, retail, personal services, or tourism. B2B or home services, or businesses catering to middle age & older people, do not fare nearly as well.
Burst bubbles aside, here are the top three reasons for nearly all SMB’s to invest a small amount of time on social media:
1.  It’s free or near nothing, if you don’t count your time as money.
2.  It is an important way to reach customers younger than 35 years old, and an essential way to reach those under 30. Have an event to promote? Combine sponsored posts with a contest or other creative marketing, and you’ll get tangible performance results.
3.  Social media is important for SEO, but as far as knowing how social works in search results, this is where the professionals can help.
What SMB’s should know about social Internet marketing?
 SMB’s need to allocate a portion of their marketing budgets to social media management: Start building a foundation on channels like Facebook, Twitter, and YouTube & G+.
1.   You don’t own your social media presence: Facebook and Twitter do. You can invest large amounts of time and money in obtaining likes and developing custom tabs and functionality, and then Facebook can pull the rug out from underneath you by converting to another format (like Timeline) overnight.
2. Half of all Americans are not on Facebook, and some experts think Facebook penetration in the U.S. market has maxed out. This means half of all potential customers (or higher, if your target customer is older than 35) have a slim chance of ever seeing your message.
3.  People do not use Facebook, and especially Twitter, with a purchasing intent. When they want to buy a product or service, they use search (Google, Yahoo, Bing IYP’s & Yes, Phonebooks). This is why it makes more sense to invest in integrated marketing programs, which offer products like professional websites, optimized for conversions and mobile access, and drive traffic to it through using SEO, pay per click, and targeted display advertising strategies.

At the end of the day business owners want results, once the preverbal internet “HYPECLOUD” has cleared, business owners want and need to invest in products and marketing programs that have tractable data – Transparency.  SMB’s have now realized the smart choice is a well rounded marketing program that can target their customer base & demographics. As for the new media agencies, the bottom line is quality customer service, with ROI being the new social priority.

Bob Musilek Digital Strategist Joins Hibu Omaha

Bob Musilek heads to Omaha Ne, with the announcement of Hibu's comprehensive programme to transform the business from being a leading supplier of print and online advertising for small and medium-sized enterprises (SMEs) to being a leader in the emerging local eMarketplace for consumers and SMEs. The strategy was debuted following a rigorous six month strategic review led by Mike Pocock, hibu’s Chief Executive Officer, and his management team. The review included extensive customer research and thorough assessments of market opportunities.
Our strategy calls for an intense, multi-year programme of activity that will facilitate the transformation with the following aspirations and initiatives:

• To become the leading digital services provider to Small and Medium-sized Enterprises (SMEs), offering them social, e-commerce and mobile web capabilities, among other value added services
• To pioneer the creation of the local eMarketplace, comprising an innovative platform and digital portal where consumers and SMEs can connect and transact
• To achieve leading share of attractive customer segments such as new and existing Latin markets and US Hispanic markets
• To extend the life of the established print business to fund digital growth
• To deliver a best-in-class customer experience, including self-serve and simplified offerings

Musilek stated, "brining this programme to Hibu Omaha leverages our strong presence in the local market, providing a broad range of digital services that address the converging SME need to grow, to transact and to be efficient in the digital world and the consumer’s need to be connected locally to the goods and services they want, to save time and money, and to move their lives forward".
Strategic partnerships form an important part of the strategy that will help drive forward the execution of each initiative. As a consequence, we have rapidly built a strong portfolio of business partners focused on further enhancing our SME and consumer offerings and contributing to the creation of the local eMarketplace platform. Since announcing the strategy in July 2011, relationships have been announced with:

• Znode, acquired by hibu in July 2011 to provide the eCommerce platform that underpins the Group's new digital service offerings
• Microsoft, with whom hibu has established a global strategic alliance, enabling the Group to offer a broad range of Microsoft Advertising solutions and software to its over million strong SME customer base
• The UK Government, who selected hibu to help UK SMEs export their products
• Bazaarvoice, a global leader in transforming customer conversations into long-term business value, enabling eMarketplace participants to engage and converse with their customers online
• Netbiscuits, the leading platform for developing, publishing and monetising sites and apps across all mobile and connected devices, allowing eMarketplace participants to quickly move their products into the mobile environment
• Shopkick, an innovative leader in local loyalty, allowing US businesses to use smartphone technology to reward customers for visiting their premises
• Moonfruit, acquired by hibu in June 2012, to complement the website building capabilities of Znode, by offering merchants the facility to build their own web presence together with the ability to transact online, on mobile and in social media

Bob Musilek will lead the charge, as Hibu Omaha begins to implement its strategy in the Heartland.

Digital Media Specialist Relocates to Omaha Ne.

   Bob Musilek is moving to Omaha,
Bringing 10 years+ experience in digital marketing, and a passion for Social Media. While in Omaha Nebraska, Bob will lead by conducting local Training of all types of search, LBS /Mobile, SEO, SEM, and all forms of Social Media Optimization.
 Bob has an extensive background in sales, leadership and marketing, his focus will be on the development of new media & online product selling strategies, new customer acquisition, same store growth, customer retention in the Omaha area.
 Bob has a Strong understanding of social media strategies and social media protocol with a solid grasp of New media trends and industry topics. Musilek stated: "Omaha Council Bluff's Business environment is embracing new technology and building a very strong digital landscape,  just look at all the growth from companies like, Google, Yahoo, Pay Pal, TD Ameritrade it's an amazing time to be hear in the heartland!"
Bob’s goal while in Omaha, is to ensure he positions his customers, team members, and local Omaha companies to succeed in today's ever changing digital landscape.


Bob Musilek's  Specialties are: Online Product Strategies, Helping Business with Sales Execution,
Marketing, Communications, Branding, Advertising, Interactive, Creative Design, Public Relations, Social Media, Brand Strategy, Account Planning, Mobile Media,
  A leader of SEM  / SEO/ Online Display and mobile products.
A proven track record of implementing and delivering key initiatives. Build and manage Websites. e-commerce solutions, New Sales Channel Development, Assist brick-and- mortar business get ahead of the new media curve.